Communication strategy and plan
Communication strategy for an art gallery
Positioning and introducing a gallery in a cozy but secluded location in an art-centric city.
After two exploratory talks, we have organized 3 half-day workshops to identify the target group, channels and different messages. We have also created an activity plan, and developed all performance criteria.
The system based on the balance of pre-booked and ad-hoc events has been successfully established. Several representatives of the local press have reported on the gallery, enabling us to reach the precise target audience. Day-to-day communication has been conducted independently by the gallery manager ever since.