We analyse corporate communication campaigns as an external expert. It is beneficial because this way we are able to observe the efficiency of the campaign and the measurement methodology from an objective point of view. We always make sure to draw attention to all untapped potential and pitfalls equally.
We participate in the whole length of the procurement process so that the most suitable communication agency executes the communication campaigns. That includes planning of the bidding process, brief writing, joint evaluation of tender presentations and, later on, support and precise, sufficient evaluation of the campaign. In the CEE region it is common that all communication activities are executed by a single agency. Therefore, it is important that they have all the abilities needed for executing a complex project.